Smart Cremation Co-Founders Cut Costs by Allowing People to Make Arrangements Online If They Choose

It’s true that death is almost the only certainty in life, but that doesn’t mean a business based on it will inevitably be a success.

After starting their company in the depths of the financial crisis, Smart Cremation’s founders learned that lesson the tough way — making mistakes, dusting themselves off and trying again.

Now the Redmond-based company has about 50 employees, locations in four states and is on track to exceed its 2010 revenue of about $15 million.

Chief executive and co-founder Jerry Norman said the company, which cremates and transports the remains of recently deceased persons, has thrived ...

SOURCE: http://www.bizjournals.com/seattle/print-edition/2011/12/02/smart-cremation-co-founders-cut-costs.html